Graphic Design Services Aren’t Just for Logos and Business Cards
We all know logos are an extremely important piece of a branding strategy, but branding encompasses so much more than just logos and business cards. If you take a minute to look around, you can probably spot at least 5 different products that involved graphic design to brand a company. The inside and outside of books have been designed to catch your eye. How about your children’s cereal boxes? The apps you use to look up the weather, board games and their boxes, wall murals at the gym, signage at work events, websites, and even postage stamps! Graphic design is all around you. It pulls many different platforms and elements together in order to creatively communicate a message to your audience. A thoughtful design attracts your target demographic and makes your brand stick out. It gives potential clients a visual representation of your business and shows them what you have to offer.
Graphic design services are essential to your new business. It requires ample amounts of strategic thinking and creativity to effectively brand your new adventure. Once your logo and style have been determined, you’ll have to think about how you can keep that continuity throughout your social media channels, website and other online platforms as well as print collateral. You want to be instantly recognizable no matter where you are seen so continuity across all channels is key. Have you thought about your online advertising, your website, or even your retail space? All of these things need to be designed to fit your brand and your voice sooner rather than later. Design helps you visually identify with your target demographic and elevate your new business.
Print and other offline uses for graphic design
We have been asked to create some pretty unique designs to help businesses get a step ahead. Trade shows, for instance, are a great avenue to find a clever way of getting your name out there. For example, using a custom-designed seed packet to express the concept of growth. Other popular products to get people’s attention are stand up graphics, table drapes, and banners. Some businesses even transform their booths into real-world places, like bars, candy shops, sci-fi looking spaces, and even Lego castles, to get their ideas across and connect with their audience.
You may be the type of business that throws your own lavish (or chill) events. Many of these types of functions will need invitations and signage throughout the event and outside of the building. Items to remember the event by like t-shirts, or items to sell at the event and placeholders at the tables are all examples of products you might not have thought about using a design service for (or using at all). Visually expressing your theme and branding, in all the little details, really makes you and your events more memorable.
Online uses for graphic design
Graphic design is an integral part of websites and social media graphics in order to maintain your brand. Designing strong and informative graphics is the key to attracting, converting, and engaging your audience. Proper branding will enable you to give yourself a voice amongst the chatter.
