Social Media Trends

social media trends

Social Media Trends

Companies and brands are immersing themselves in the world of social media. These platforms have become the tools for many to increase their presence. They also give the opportunity to have a two-way communication with their audience. Social media platforms are constantly changing and evolving, so the way they are used change as new trends develop. As this year progresses, there have been certain social media trends that have dominated many platforms and new ones that are starting to take control.

Live Streaming

Live streaming has become a focal point of many companies and brands to use to connect with their audience. This way of communication allows for the audience to have transparency with the company at an instant moment. Facebook Live is one of the streaming platforms that have been able to increase in popularity. According to the Facebook Newsroom, it has more than 2 billion daily active users who spend an average of 35 minutes on Facebook each day. With constant activity running through the platforms, live streaming is a quick way to capture someone’s attention and create engagement.

Social Media Analytics

Social media analytics is a way for companies and brands to gather data from their digital platforms to see what impact of their presence. Being able to keep track of your activity can help brands measure their performance. It can also help companies see how their engagement is increasing their following.  The ability to see how well your performance is on social media can allow brands and companies track what type of engagement and content is working in their favor. Along with having analytic tools, the increased use of planning and scheduling apps are also becoming top trends for social media. Many companies are purchasing apps that take control of their platform presence. It allows for scheduled posts and helps create your brand persona to match your social media presence. The uses of these tools are trending and will help companies know how to manage their presence more effectively.

The use of social media platforms and trends will impact the way that companies not only connect with their audience, but also grow as a brand. Social media platforms will be a tool that evolves over time. Using them will allow companies to achieve more success.

Resource/Reference:
Forbes and Entrepreneur